Custom Cars

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Custom Cars September 1957 was the first issue of Custom Cars.

Custom Cars Magazine was a monthly magazine by Teen Publications located in 5959 Hollywood Blvd in Los Angeles, California. The first issue of Custom Cars Magazine was published in September 1957. Robert Petersen was the first publisher of Custom Cars. Wally Parks was the first editorial director, and Dick Day the first editor.[1]

According to the editorial introduction in Custom Cars September 1957, the keynote for the new all-custom car publication was the word "pictorial". "Pictorial" in the sense of extensive coverage, as they believed that a good photo was worth several thousand words. The concept of the magazine was therefore to give their readers many photos, and little editorial copy. In order to stand by their words, the magazine contained two inside covers that displayed good quality shots of some of the most outstanding current customs. Frank and Charles Gilardone's 1953 Ford was featured on the inside cover of the first magazine.

Issues of Custom Cars Magazine

Custom Cars September 1957
Custom Cars November 1957
Custom Cars December 1957

Custom Cars January 1958
Custom Cars February 1958
Custom Cars March 1958
Custom Cars April 1958
Custom Cars July 1958
Custom Cars August 1958
Custom Cars October 1958
Custom Cars November 1958
Custom Cars December 1958

Custom Cars January 1959
Custom Cars February 1959
Custom Cars March 1959
Custom Cars April 1959
Custom Cars June 1959
Custom Cars July 1959
Custom Cars August 1959
Custom Cars September 1959
Custom Cars October 1959
Custom Cars November 1959
Custom Cars December 1959

Custom Cars January 1960
Custom Cars February 1960
Custom Cars March 1960
Custom Cars April 1960
Custom Cars May 1960
Custom Cars June 1960
Custom Cars July 1960
Custom Cars August 1960


Dale Finley
Tony Spicola


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