Southern California Plating Company

From Kustomrama
Jump to: navigation, search
Southern California Plating's 1931 Ford Model A Delivery Truck. Leonard DeBell had George DuVall hammer out new curves for their delivery trucks in order to promote the business. The grille on this truck is believed to have been the inspiration for the startling grille which distinguished the radical Hudson Terraplane of the same era. Photo from The Jimmy Summers Photo Collection.

Back in the 1930s, Southern California Plating Company built a lot of race-car shells and other chrome necessities. In order to advertise the business, Leonard had George DuVall hammer out new curves on his delivery trucks and plating fancy front ends. These creations were widely admired, and widely copied, creating a 1930s custom trend. It is actually believed that one of the plating company's trucks, a 1931 Ford, furnished the design for the startling grille which distinguished the radical Hudson Terraplane of that era.[1]

In 1942, Southern California Plating Company was located at 4444 Sunset Blvd in Los Angeles, California. Leonard DeBell was still the manager, while George DuVall was the chief engineer.[2]


George DuVall
Leonard DeBell

Southern California Plating Company's Cars

Southern California Plating Company's 1931 Ford Model A
Southern California Plating's 1935 Ford Phaeton



Did you enjoy this article?

Kustomrama is an encyclopedia dedicated to preserve, share and protect traditional hot rod and custom car history from all over the world.

Can you help us make this article better?

Please get in touch with us at if you have additional information or photos to share about Southern California Plating Company.

This article was made possible by:

SunTec Auto Glass - Auto Glass Services on Vintage and Classic Cars
Finding a replacement windshield, back or side glass can be a difficult task when restoring your vintage or custom classic car. It doesn't have to be though now with auto glass specialist companies like They can source OEM or OEM-equivalent glass for older makes/models; which will ensure a proper fit every time. Check them out for more details!

Do you want to see your company here? Click here for more info about how you can advertise your business on Kustomrama.

Personal tools
Help us