Southern California Plating Company
Back in the 1930s, Southern California Plating Company built a lot of race-car shells and other chrome necessities. In order to advertise the business, Leonard had George DuVall hammer out new curves on his delivery trucks and plating fancy front ends. These creations were widely admired, and widely copied, creating a 1930s custom trend. It is actually believed that one of the plating company's trucks, a 1931 Ford, furnished the design for the startling grille which distinguished the radical Hudson Terraplane of that era.
Southern California Plating Company's Cars
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