Southern California Plating Company's 1931 Ford

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The So-Cal Plating Delivery can be seen in the background of this photo of Swede Smith's 1932 Ford Roadster.[1]

1931 Ford Model A delivery truck owned by Southern California Plating Company. In order to advertise the business, Leonard DeBell had George DuVall hammer out new curves on his delivery trucks and plating fancy front ends. These creations were widely admired, and widely copied, creating a 1930s custom trend. It is actually believed that the grille on this truck furnished the design for the startling grille which distinguished the radical Hudson Terraplane of that era.[2]

Magazine Features

Motor Life May 1955


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