Hot Rod Show

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An ad for the 1986 Hot Rod Show.
The souvenir program from the 1975 Hot Rod Show.
Hot-rod-show-poster-november.jpg
Hot-rod-show-april.jpg
The souvenir program for the first annual Hot Rod Show in 1965.

The Hot Rod Show was an indoor hot rod and custom car show held in Ostermans Marmorhallar in Stockholm, Sweden. The first show was hosted by Bosse "Gamen" Sandberg, Acke Nordström and Jonas Qvarnström in 1965. Gamen had gotten the idea for the show after Roffe Skoghag had hosted a very popular indoor car show at Scania's facilities at Tanto in Södermalm. Back then, Picko Troberg had the exclusive rights to host auto-shows at Marmorhallrna, and because of that Roffe was not able to rent the location for his show. Gamen was able to convince the superintendent of Marmorhallarna that hot rods were more art than automobiles, so they let him have his Hot Rod Show at Marmorhallarna.[1]


Gamen's first show took place about a week prior to Roffe's second show and it became a major success, while Roffe's became a disaster.[1]


After hosting the 1966 Hot Rod Show, Gamen felt that he had to up the game, so he let Matti Johansson and Lennta Möllberg buy 49% of the shares in the show. Matti and Lenna jumped on a plane to California, where they tried to convince Ed "Big Daddy" Roth about coming to Sweden. Unfortunately, they were not able to meet his demands, as Roth wanted full hospitality. Paid travel, housing, food and more, in addition to 10.000 USD in cash and free shipping for his cars and trikes, both ways. Instead, they ended up buying a custom made "Hot Rod Show" T-shirt design that they brought home a load of to sell at the 1967 Hot Rod Show. Sweden was not ready for Roth's monster shirts, and only about 20 shirts were sold during the show. The remaining shirts were sold to Gunnar Olsson's company Roach Sweden. After the failed Roth affair, Matti and Lennta got tired, and sold their share of the show to Picko Troberg.[1]


With Picko's help, the show was moved to the winter holiday week, a much better week. Start & Speed magazine did also become a sponsor of the show. Start & Speed sponsored the show until Gamen launched his own magazine called Colorod.[1]


The last Hot Rod Show in Marmorhallarna was held in 1976.[1]


Hot Rod Show 1986

The 1986 Hot Rod Show was held March 1-9, 1986 at Skärholmsmässan in Stockhom.


Hot Rod Show 1975

Cars Attending
Tore Madsen's 1956 Ford Thunderbird


Hot Rod Show 1972

Cars Attending
Ulf Jansson's 1956 Mercury


Photos:
Click here to see photos from the 1972 Hot Rod Show


Hot Rod Show 1971

Cars Attending
Ulf Jansson's 1956 Mercury

Photos:
Click here to see photos from the 1971 Hot Rod Show


Hot Rod Show 1970

Cars Attending
Leif Helander's 1955 Chevrolet


Hot Rod Show 1969

Cars Attending:
Sven Sandberg's 1932 Ford 5 Window Coupe - The Glowing Coupe
Bo Sandberg's 1959 Ford Thunderbird - The Deejays GTA


Photos:
Click here to see photos from the 1969 Hot Rod Show


Hot Rod Show 1968

Cars Attending:
Göran "Sillen" Silfors' Model A Roadster
Pia Karlseth's 1932 Ford Roadster


Photos:
Click here to see photos from the 1968 Hot Rod Show


Hot Rod Show 1967

Cars Attending
Bo Thalinsson's 1953 Ford Sunliner Convertible
Leif Helander's 1955 Chevrolet
Harald Sannum's 1959 Chevrolet
Bo Sandberg's Cool Cat


Photos:
Click here to see photos from the 1967 Stockholm Hot Rod Show


Hot Rod Show April 1967

Two Hot Rod Show's were held in Marmorhallarna in Stockholm in 1967. The first took place April 5-9, 1967.

Photos:
Click here to see photos from the Hot Rod Show held in April of 1967


Hot Rod Show 1966

Cars Attending
Palle Eriksson's 1924 Chevrolet Roadster
Lars-Erik Johansson's 1931 Ford Roadster - The Orange Fink
Sven Sandberg's 1932 Ford 5 Window Coupe - The Glowing Coupe
Arne Lindstrand's 1955 Chevrolet


Photos:
Click here to see Kustomrama's photos from the 1966 Stockholm Hot Rod Show


Hot Rod Show 1965

Cars Attending
Bo Sandberg's 1923 Ford Model T Roadster - Purple Passion
Palle Eriksson's 1924 Chevrolet Roadster
Christer Lundberg's 1931 Chevrolet Roadster
Jonas Qvarnström's 1931 Ford Model A Roadster
Gunnar Johansson's 1932 Ford 5 Window Coupe
Göran Silfors' 1932 Ford Roadster - Early Bird
Jan Wahlström's 1932 Ford Coupe
Lars Erik Ljungkvist's 1932 Ford Roadster
Sven Sandberg's 1932 Ford 5 Window Coupe - The Glowing Coupe
Göran Silfors' 1936 Ford Sedan
Christer Lundberg's 1937 Ford Coupe
Hans Broberg and Kjelle Gustad's 1938 Chevrolet Convertible
Bengt Heurlin's 1939 Chevrolet SS De Luxe Coupe
Bengt Wennergren's 1949 Ford
Inge Ellburg's 1955 Ford Sunliner
Örjan Lindberg og Staffan Lindberg's 1955 Ford Sunliner
Torbjörn Tollebäck's 1956 Chevrolet Convertible
Matti Johansson's 1956 Ford Crown Victoria
Leif Carlsson and Peter Kjellberg's 1957 Ford Fairlane 500
Matti Johanson's 1957 Ford Ranchero
Bo Sandberg's 1959 Ford Thunderbird - Surfin Bird
Pelle Ericsson's Model T
Bo Sandberg's Dragster


Photos:
Click here to see Kustomrama's photos from the 1965 Hot Rod Show in Stockholm


References



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