Concept Cars and Protorypes

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The Phantom Corsair is a custom-built concept car designed by Rust Heinz, a member of the H. J. Heinz family. Distinguished by its unusual provisions for safety and comfort at high speeds, the six-passenger aluminum coupe was built by Bohman & Schwartz coachbuilding company in 1937. Originally intended as a pilot model for a limited production, the Phantom Corsair plans were terminated when Rust was killed in an accident.
The Pontiac Jubilee was a concept car proposed for the 1951 GM Motorama show. The car didn't make it beyond a full size air brush rendering. Photo courtesy of GMPhotoStore.
Styled by Ghia in Italy, Motor Trend's Bob D'Olivio described the 1953 Dodge Firearrow I concept car as "the most successful meeting of European and U.S. designs." Featuring dual headlights mounted underneath the front bumper, the sporty roadster made its debut at the Turin Auto Show in April of 1953. The sporty roadster was introduced to the American public at Chrysler's New York showroom later that year, and an estimated 38,000 people came to check it out. The response was massive, and in January of 1954, Chrysler president L.L. Colbert announced in Motor Trend that the Firearrow could now be purchased on a special order. Unfortunately, that never happened, but the desire for the car was there, and in 1956 people who had drooled over the Firearrow could buy a Dual Ghia instead. Photo courtesy of Chrysler Corporation.
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in April of 1954, the Storm Z-250 made its debut at the Turin Auto Show in Italy. Winning the first prize for style and design, the Storm Z-250 concept car was built by Sports Car Development Corp., a company founded by Fred M. Zeder Jr., and Gene Casaroll. Fred was the son of well-known Chrysler profile Frederick M. Zeder, and the car incorporated as many Chrysler components as possible, including a Dodge Hemi engine. A complete chassis was shipped to Italy, where Bertone fabricated a body for the car. The Storm Z-250 introduced dual headlights that were stacked on top of each other. Photo courtesy of Michael Lamm.
A 1961 Chevrolet Impala Coupe concept car that never made it into production. Photo courtesy of GMPhotoStore.
The Ford Ranger II was a concept car that Ron Gerstner constructed for Ford Motor Company in 1966. The Ford Ranger II was designed by Syd Mead, who worked for Ford's Advanced Styling Studio in the 1960s. They commissioned Ron to build this striking vehicle, a testament to his reputation as a master builder. "Ron built the Ford Ranger II for Ford Motor Company in 1966," Charles Anzalone told Sondre Kvipt of Kustomrama in August of 2023. Charles, who had known Ron for over six decades, began hanging out in his shop when he was 11. "He was always kind to me as a kid and let me hang around his garage to see all the cool cars he was building." Charles watched Ron build the Ranger II, and he recalled that Ron wanted to buy it and show it with some changes, "but Ford crushed it!" Photo courtesy of Core77.

1938 Concept Cars

1938 Buick Y-Job
The Phantom Corsair

1940 Concept Cars

1940 Chrysler Thunderbolt

1941 Concept Cars

1941 Chrysler Newport

1948 Concept Cars

1948 Tasco

1949 Concept Cars

1949 Studebaker Land Cruiser

1951 Concept Cars

1951 Buick XP-300
1951 Chrylser K-310
1951 GM LeSabre
Pontiac Jubilee

1953 Concept Cars

1953 Buick Wildcat I
1953 Cadillac LeMans
1953 Ford X-100
1953 GM Futureliner
1953 Pontiac Parisienne

1954 Concept Cars

1954 Cadillac El Camino
1954 Dodge Firearrow III
1954 GM Firebird I
1954 LaSalle II
1954 Mercury XM-800
1954 Oldsmobile F-88
1954 Pontiac Bonneville Special
1954 Plymouth Belmont

1955 Concept Cars

1955 Buick Wildcat II
1955 Chevrolet Biscayne
1955 Ford La Tosca
1955 Ford Mystere
1955 GMC L'Universelle
1955 LaSalle II Roadster
1955 Lincoln Futura

1956 Concept Cars

1956 Buick Centurion
1956 Chrysler Norseman
1956 Chrysler Plainsman
1956 Pontiac Club de Mer

1958 Concept Cars

1958 Ford De Paolo
1958 Ford La Galaxie
1958 Ford Nucleon
1958 Ford X-2000
1958 GM Firebird III

1959 Concept Cars

1959 Cadillac Cyclone
1959 Ford Mach I

1961 Concept Cars

1961 Chevrolet Corvette Mako Shark
1961 Ford Gyron

1962 Concept Cars

1962 Ford Cougar 406

1965 Concept Cars

1965 Chevrolet Corvette Manta Ray


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