The Jerry Fassett Photo Collection

Barris Kustoms was still finding its footing when George Barris' 1941 Buick won top honors at the first Hot Rod Exposition Show at the Los Angeles National Guard Armory in January 1948. That victory changed everything. Completed late in 1947, the Buick, with its chopped top, fadeaway fenders, Cadillac grille, and deep maroon paint, became a symbol of Barris’ craftsmanship and helped establish them as top customizers. Understanding the power of publicity, George started photographing his work, ensuring Barris Kustoms stayed in the spotlight. When Hot Rod Magazine launched in 1948, Robert E. Petersen reached out to George for photos, leading to features in magazines across the country. Soon, customers weren’t just coming from Los Angeles, they were bringing cars in from the Midwest and East Coast, eager to have a Barris-built custom of their own. Photo from The Jerry Fassett Collection.