Moving to California
Rich moved to Moreno Valley, California where he became the Founder and past Governor of the Moreno Valley Moose Lodge. He was also ROP Restaurant Occupations Instructor at Moreno Valley High School.
Rich brought cruising back to life, starting in the Inland Empire when he and his wife Penny owned the Jet Drive-In in Moreno Valley (Sunnymead, California). Cars would come as far as Los Angeles and San Diego to experience what it was like in the 50's. Rich was one of the Founders of The Desert Tin Car Club and a member of The Old Farts Racing Team.
In 1982, Rich founded West Coast Kustoms car club and started the West Coast Cruisin Nationals, that became the west's largest and best known outdoor car show primarily for custom cars. The event was held for many years in Paso Robles, referred simply as "Paso".
Awards and Recognitions
Rich created West Coast Kustoms Hall of Fame, which recognizes past and current car builders, as well as others that were responsible for building and promoting the hobby. Rich himself was inducted into the Grand National Roadster Show Hall of Fame, the San Francisco Rod and Custom Show, Kustom Kemps Hall of Fame, Lifetime Achievement Award for KKOA and the Ricky Award. September he was also inducted into the Route 66 Hall of Fame in San Bernardino, California. A special recognition was also bestowed on him for his tireless effort in bringing back the awareness to Customs for the past 30 years, at the Long Beach Motorama.
Richard Pichette's Cars
Rich Pichette's 1957 Chevrolet Sedan Delivery
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