De Rosa Custom Body and Fender

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A photo of Frank with his 1936 Ford as it appeared in 1946.
In 1948 Frank rolled the 1936 Ford over. It was totaled, so he built it up as "the Joker Car" in 1949.
Frank De Rosa's 1951 Ford convertible of Pittsburg, California. Frank's Ford was restyled in the early 1950s.
Charles and Gene Riley's Ford was painted by Frank. Photo by Frank De Rosa, courtesy of Technical Low Rider.
Mr. Rodrigues' 1950 Ford was restyled by Frank in the 1950s.
Frank De Rosa's 1951 Mercury - Mercury 4. The build was started in 1978, and it was Frank's first custom in 25 years.
A photo of Frank with his 1951 Mercury. The car is also known as The King of the Mercs.
A photo of Frank with his 1960 Cadillac in front of De Rosa Custom Body and Fender The car is also known as The Shark.
Frank De Rosa's 1966 Buick Riviera. Built in 1983 the car is also known as "The Golden Piranha."
A photo of Frank with the Golden Piranha taken in 2018. Photo courtesy of Regina De Rosa.

De Rosa Custom Body and Fender of Pittsburg, California. Run by Frank De Rosa, the shop was established in 1949.

Frank started customizing cars in 1943, while working for Bob Dughi at a local body shop. At the age of 17, he joined the Navy, where he learned welding and fabrication. In 1949 Frank opened up his own shop. At the time he was restyling a 1936 Ford that he had totaled. The car, known as the Joker Car, was 49 inches high, and it consisted of Lincoln, Kaiser, Chevrolet, and Ford parts. Once completed, it was outlawed from the street for being too low.[1]

By the mid 1950s Frank started slowing down, and he began doing regular bodywork and paint. In 1978, after attending the Oakland Roadster Show with his son, Frank decided to build another custom. His first in 25 years. In 1982 Frank was quoted in Technical Low Rider Vol 1 No 1 1982 saying "Cars have always been a part of me and lowriding is the only way to go. We were lowriding back in 1945."[1]

Frank was known for having an "I don’t give a $#%& attitude about going a step beyond in a build.." He served as a Grand Marshal at the KKOA car shows and was honored as "Builder of the Year" at the National Roadster Show. According to his daughter Regina, the honor meant the world to Frank.[2]

Frank's last chop was on James Williams' 1940 Lincoln Zephyr. He worked at his body shop until he was two weeks shy of 89 years old. After suffering a fall breaking his hip, it was discovered that his heart was functioning at less than 1%. This resulted in Hip and Heart Triple Bypass surgeries that were both done within 10 days of each other. After spending time at hospitals and different rehabilitation centers he passed away on January 15, 2020, 92 years old.[3]

Cars Restyled by De Rosa Custom Body and Fender

James Williams' 1940 Lincoln Zephyr
Frank De Rosa's 1947 Cadillac Sedanette
Mr. Rodrigues' 1950 Ford
Frank De Rosa's 1951 Ford Convertible
Frank De Rosa's 1951 Mercury - The King of the Mercs
Frank De Rosa's 1960 Cadillac - Shark
Richard Zocchi's 1961 Dodge Polara
Frank De Rosa's 1966 Buick Riviera - The Golden Piranha



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