Riley's Custom Shop

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A 1952 Chevrolet restyled by Riley's Custom Shop. Photo from the Jim Roten collection.[1]
Photo from the Jim Roten collection.[1]
Royce Blomberg's 1953 Ford was restyled some time between 1955 and 1957.

Riley's Custom Shop was a custom shop located in Chico, California. The shop was run and operated by Riley Collins. Riley saw his first custom on the streets of Sacramento in the late 1940s. He liked what he saw, and decided to build his own custom based on a 1948 Chevrolet fastback. Once completed, the car won many trophies, giving Riley a lot of potential customers wanting him to build them a car. Riley teamed up with his good friend Jim Roten, who was an artist and designer. While Jim did the sketching, Riley did the metal and paint work.[2]


Royce Blmoberg

Cars Restyled by Riley's Custom Shop

Riley Collins' 1947 Chevrolet
Riley Collins' 1948 Chevrolet
Royce Blomberg's 1953 Ford
John Vincent's 1954 Oldsmobile
Riley Collins' 1955 Chevrolet Cameo
Ray Cress' 1956 Mercury



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