Dennis "Red" Pierce of the South Bay area was a welder by trade in the early 1960s. As guys like Bear started making money installing hydraulics on cars, Red thought he would get in on some of the lift business. Dennis operated only as "Red". Red wasn't his real name, it was a nickname that came from the extreme color on his hair. Red did a lot of lifts, and he did his best when he had a small shop in Downey near Imperial Highway and Aviation Blvds., right across the street from North American Aviation. He did mostly old cars, and installed lifts on a lot of cars from the South Bay area. In 1967, Howard Gribble had Red install lifts on his 1967 Chevrolet Impala. By then, the shop was located near LAX, in Hawthorne or Inglewood. Howard can't remember Red's shop having a sign or even a business name when he did this work. Red had it going on for a while until the Highway Patrol ran him out of business. They said it was illegal to put lifts on cars on the street, and anytime a car would leave Red's shop with lifts the Highway Patrol would impound it.
Cars Featuring Hydraulics by Red
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