Hollywood Wheel Disc Shop

Logo for Hollywood Wheel Disc Shop designed and drawn by George DuVall

Aftermarket Hollywood Wheel Discs Sombrero knock-offs from Hollywood Wheel Disc Shop

The box that the discs came in

An ad for the Hollywood Wheel Discs published in an Eastern Auto Supply catalog from 1949.

An ad for the Hollywood Wheel Discs made to fit the 1936 - 1939 Ford.

Hollywood Wheel Disc Shop of Los Angeles, California. In 2020 Michelle Stone told Sondre Kvipt of Kustomrama that the company was run by her grandfather Irving Asher. Her father, Michael Asher, did also work in the shop. Starting out in the 1940s, they produced accessory wheel covers based on George DuVall's designs.

Hollywood Wheel Discs

In the 1940s and the 1950s Irving produced and sold aftermarket Cadillac Sombrero knock-offs known as Hollywood Wheel Discs. According to an ad printed in an Eastern Auto Supply catalog from 1949 for the discs the hubcap was copied from a 1949 Cadillac hubcap, and custom made to fit all late model cars. They were made from highest quality chrome plating, had perfect fit, and could be installed like an ordinary hubcap. The hubcaps were sold in set of 4, and included individualized metal emblems for each make of car. In 1949 a set of 4 discs cost $16.95 if you exchanged the with your old hub caps, and $18.95 if you were just buying a set.

Changes

By the 1960s demand for custom wheel covers waned, and Hollywood Wheel Disc Shop hired A&H Foundry in Los Angeles to cast several wheel center models based loosely on the Torq-Thrust design.