Ron Price's 1933 Ford
1933 Ford 3-Window Coupe owned and built by Ronald Price of San Jose, California. Built in the early 1960s, Ron gave the car an ultra-low silhouette by chopping the top 3 inches and channeling the body an additional eight inches. A special track nose was fabricated and installed along with a 1957 Edsel grille, a custom hood, nerf bars, 1960 Cadillac engine, and a three-speed LaSalle transmission. Price was a lending broker from San Jose, and the bodywork on the car was done by Joe Bailon at Bailon Custom Shop.
The engine ran Offenhauser speed equipment and three Stromberg carburetors. The undercarriage was fully chromed, and molded modified fenders covered most of the rear wheels. Cut motorcycle-style fenders were installed up front, and it ran chromed and reversed wheels with whitewall tires. The door and the trunk corners were rounded. Inside, it featured custom upholstery by Jerry Sahagon.
According to the later owner Steve Montgomery, the car made its debut at the 1961 National Roadster Show where it also won the "All-America" Street Rod Coupe Award. That iteration of the car was painted green.
Rod Weltz and Wayne Piva
Reworked by Ed Roth
In 1997 a color photo of the car from the 1961 Grand National Roadster Show appeared in Andy Southard's book Hot Rods & Customs of the 1960's. Wrongfully listed as a 1934 Ford Coupe, Andy had a hard time identifying the car while researching it for the book; "A few of the cars in this book couldn't be identified despite my research. My complete magazine collection in the 1960s never had a feature of this outstanding coupe." He also mentioned in the caption that he never saw the car again after the show.
Diane and Gary Cerveny bought the old hot rod in the mid 1980s. Carefully maintaining the finish, the car stayed in the Cerveny collection in Malibu for decades. While they owned it, it was also loaned to the Peterson Museum where it was displayed in the Peterson's Retrospective of Ed "Big Daddy" Roth's career. The complete drivetrain on the car was rebuilt in 2007 or 2010.
Sold at Pebble Beach
The Mark West Collection
Sold to Steve Montgomery
In 2017 Steve Montgomery of Phoenix, Arizona bought the car from Mark West's collection. "It is a custom, and a hot rod," Steve told Sondre Kvipt of Kustomrama in 2020, admitting that he was really fascinated by all the mysteries surrounding the car when he bought it from Mark West.
In October of 2020, after owning the car for three years, Steve decided to advertise the coupe for sale. "Sadly for me, it just sits and is now not being driven at all," he told Kustomrama, adding that he would like to pass it on to the right type of owner. A true car and custom enthusiast that would enjoy it and appreciate the opportunity to own it. The car still retained the original Ed Roth paint job and pinstriping, along with the driveline and chromed undercarriage from 1961, and it is one of the few original surviving examples of Roth's paint and pinstriping. "One cool feature that the car still retains from the original 61 show car is the turn signal assembly still has a clear green plastic bullet that lights up on the turn signal lever when you activate the blinkers," Steve added.
Steve is asking $85,000 USD for the historic hot rod, and he can be reached at email@example.com or 602-295-7501 if you are interested in the car.
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