Ford Custom Car Caravan
Back in Detroit, Ford Motor Company was struggling to get into the youth market. A struggle that led them to work with Bud Anderson of AMT. Ford saw an opportunity when it came to showcasing their cars to custom car fans through nationwide shows and magazines, and in the fall of 1962 they teamed up with the popular model car kit company to launch the "Custom Car Caravan." Under the leadership of Ford Special Projects Division, the "Custom Car Caravan" was launched to create and campaign customized and performance-themed Fords. Or, as Ed Roth described it in his book, "making sure all of Ford's stuff was in the car shows around the country." The first cars were built in-house, but it didn't take long before Ford started to commission famous customizers such as George Barris, the Alexander Brothers, Bill Cushenbery, and Gene Winfield to dream up and execute life-size Ford customs. The builders would propose a drawing, and if Ford liked it, they'd give out a car for a dollar. According to Gene Winfield, AMT organized and administered the Caravan, while Ford paid for it. AMT's part of the deal was that they would get the rights to promote and sell the cars in kit form.
Cars of the Ford Custom Car Caravan
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