Ford Custom Car Caravan

From Kustomrama
(Redirected from Custom Car Caravan)
Jump to: navigation, search
In an attempt to get into the youth market, Ford Motor Company teamed up with AMT to launch the "Custom Car Caravan" in 1962. Together they wanted to create and campaign customized and performance-themed Fords. Or, as Ed Roth described it in his book, "making sure all of Ford's stuff was in the car shows around the country." The first cars were built in-house, but it didn't take long before Ford started to commission famous customizers such as George Barris, the Alexander Brothers, Bill Cushenbery, and Gene Winfield to dream up and execute life-size Ford customs. Featured on the cover of Custom Rodder July 1963 is the 1963 Ford Falcon Coyote, an asymmetric themed custom by Vince Gardner.
The Alexa was a 1964 Ford Galaxie that Mike and Larry Alexander restyled for the Custom Car Caravan. Just as the Adonis, the Alexa featured an asymmetrical air intake on the passenger side of the hood. The builders that were invited to participate in the program would propose a drawing, and if Ford liked it, they'd give out a car for a dollar. According to Gene Winfield, AMT organized and administered the Caravan, while Ford paid for it. AMT's part of the deal was that they got the rights to promote and sell the cars in kit form.

Back in Detroit, Ford Motor Company was struggling to get into the youth market. A struggle that led them to work with Bud Anderson of AMT. Ford saw an opportunity when it came to showcasing their cars to custom car fans through nationwide shows and magazines, and in the fall of 1962 they teamed up with the popular model car kit company to launch the "Custom Car Caravan." Under the leadership of Ford Special Projects Division, the "Custom Car Caravan" was launched to create and campaign customized and performance-themed Fords. Or, as Ed Roth described it in his book, "making sure all of Ford's stuff was in the car shows around the country." The first cars were built in-house, but it didn't take long before Ford started to commission famous customizers such as George Barris, the Alexander Brothers, Bill Cushenbery, and Gene Winfield to dream up and execute life-size Ford customs. The builders would propose a drawing, and if Ford liked it, they'd give out a car for a dollar. According to Gene Winfield, AMT organized and administered the Caravan, while Ford paid for it. AMT's part of the deal was that they would get the rights to promote and sell the cars in kit form.


Cars of the Ford Custom Car Caravan

1963 Ford Econoline Pacifica
1963 Ford Falcon Coyote
1963 Ford Falcon Franciscan
1964 Ford Galaxie Alexa




 

Did you enjoy this article?

Kustomrama is an encyclopedia dedicated to preserve, share and protect traditional hot rod and custom car history from all over the world.




Can you help us make this article better?

Please get in touch with us at mail@kustomrama.com if you have additional information or photos to share about Ford Custom Car Caravan.


This article was made possible by:

SunTec Auto Glass - Auto Glass Services on Vintage and Classic Cars
Finding a replacement windshield, back or side glass can be a difficult task when restoring your vintage or custom classic car. It doesn't have to be though now with auto glass specialist companies like www.suntecautoglass.com. They can source OEM or OEM-equivalent glass for older makes/models; which will ensure a proper fit every time. Check them out for more details!

Do you want to see your company here? Click here for more info about how you can advertise your business on Kustomrama.


Personal tools
Help us
facebook