Gilbert Latus' 1950 Mercury

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A photo of the Latus Merc developed in July of 1959. Photo from The Roger Lick Photo Collection.
Another photo of the Latus Merc from The Roger Lick Photo Collection.

1951 Mercury owned by Gilbert Latus of Milwaukee, Wisconsin. Built by Vern Hoffman and Frank Chevonac, the main modifications on this one included a chopped top and extended 1951 Mercury fenders. The car gained national fame when it was featured in Custom Cars February 1960.


In November of 2021 JP Randall told Kustomrama that he used to pass this Beauty each day on his way home from Jeremiah Curtin School on 31st and Morgan Avenue. "She sat on 27th and Morgan in Milwaukee."[1]


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