Expo site
First, the exhibition is the first one of the options. Exhibits is the impression left to the viewers of the most important factors. Exhibits choice should be based on three principles: 1, targeted, 2, representation, 3, unique. Refers to specific exhibits on display with the purpose, principles, the nature and content. Representative refers to the exhibits on display to reflect the high-tech, the industry production capacity and features. Unique is that the exhibits have their own unique, compared with similar products, there are obviously other.
Second, the exhibitors displayed at the site. Now, a lot of exhibitors use song and dance performances, crossword quiz audio and video display method. This is because under static condition, and could not explain all of the performance of the exhibits, show all the characteristics of the need to make use of other means, such as materials or equipment to be that stress and exaggerated. Exhibitors must pay attention to the scene to guide the visitors to participate in, and some small packaging samples for free distribution.
Third, booth design. http://www.ibuy-sell.com survey found at present, many also show the proportion of special decoration for the main propaganda points. The exhibitors are also increasing emphasis on special decoration. However, special equipment is not more money, more luxurious decoration better. Exhibitors should consider the special equipment can fully reflect its image to attract the attention of visitors. Therefore, you can be measured in several decoration whether the purpose of: 1, booth design and trade show overall atmosphere of coordination; 2, booth exhibits designed to set off, not to dominate; 3, booth design to consider Participation own public image, not too unconventional; 4, not to lose sight of the display booth talks, counselling and basic features, such as rest.
Fourth, the staffing is the key to the success of the exhibition. Booth staffing can be considered from the following four aspects: 1, the nature of the exhibition selected by the appropriate type or related departments; 2, according to the size of the workload decision number 3, the basic qualities and personality; and strengthening the training and expertise understanding of product performance, including professional knowledge, product performance, presentation methods, and so on.
Fifth, invited customers. Visitors to the exhibition professional goals are very clear. Therefore, in addition to the exhibitors passively waiting for customers, before a conscious clients. Directly, they can be taken to visit, advertising, on-site publicity, the distribution of information and other means to invite and attract customers.
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