The Kustomrama Award

Three generations of the Sandberg family, Joakim, Sven, and Jonte, proudly receiving the Kustomrama Award at the 2025 Stockholm Hot Rod & Kustom Show. Photo courtesy of Joakim Sandberg.

Mats Wallander and Björn Ramsten of the Kustomrama Sweden Division presenting the 2025 Kustomrama Award to the Sandberg family at the Stockholm Hot Rod & Kustom Show. Photo courtesy of Marius Kristiansen.

The Kustomrama Award is a recognition presented to individuals who exemplify the spirit of Kustomrama’s motto, “Keeping History Alive.” The award honors those who have significantly contributed to the culture and heritage of the traditional hot rod and custom car community, helping to preserve and pass on its rich traditions.

Background

Kustomrama is an extensive online encyclopedia dedicated to the preservation and celebration of traditional hot rod and custom car history. With over 11,716 pages of detailed content and more than 30,000 photos from around the world, Kustomrama strives to document and share the legacy of a vibrant subculture. The platform’s mission is to ensure that the stories, innovations, and artistic expressions of hot rod and custom car enthusiasts remain accessible to future generations.

Award Winners

In 2025, the first Kustomrama Award was presented to the Sandberg family, whose contributions have been vital to the Swedish hot rod and custom car culture and scene. Their legacy began with Ewert and Astrid Sandberg, whose financial support and guidance laid the foundation for a passion that would span generations. In the second generation, Bo "Gamen" Sandberg emerged as a pioneer, inspired by American car culture during his early travels, he founded The Road Devils and later co-founded Yankee Custom Parts and the magazine Colorod. His younger brother, Sven Sandberg, who started modifying vehicles at a young age with the support of his lifelong partner, Maud, also played a significant role in shaping the culture. The third generation, represented by Lee, Leo, Joakim, and Carina Sandberg, continues to carry the family tradition forward. Looking to the future, 18-year-old “Jonte” embodies the promise of the next generation. Together, the Sandberg family epitomizes the spirit of "Keeping History Alive," ensuring that the rich heritage of custom car culture endures.