Scandinavia

Cover of the official souvenir program for the April 1965 Hot Rod Show in Stockholm, Sweden, featuring four standout custom rods exhibited at Ostermans Marmorhallar. The event played a significant role in popularizing hot rod culture in the region during the mid-1960s. The bold pink header and vibrant car photography reflect the show’s celebration of hot rod artistry and innovation.

A view of the April 1965 Hot Rod Show at Ostermans Marmorhallar in Stockholm, Sweden where hot rods and custom cars were prominently displayed for thousands of visitors, reflecting the emerging popularity and artistic flair of the Scandinavian hot rod and custom scene. The first edition of the Hot Rod Show was hosted by Bosse "Gamen" Sandberg, Acke Nordström, and Jonas Qvarnström. The idea for the show came to Gamen after witnessing the success of an indoor car show hosted by Roffe Skoghag at Scania’s facilities in Tanto, Södermalm. The inaugural event took place from April 21 to 26, 1965, spanning from Wednesday to Sunday. The show was noted for its impressive attendance, drawing over 20,000 visitors. Its success led to a follow-up exhibition later the same year. The second edition was held from November 10 to 15, 1965, and it is believed that many of the same vehicles that appeared in the first event were featured again. Photo from The Christer Wistam Collection.