Jack Kiely's 1940 Mercury

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An early construction photo of Jack's Mercury as it sat in 2010. Photo courtesy of Rob Ida Concepts.
The wooden buck for the Rob Ida Concepts' Tucker Torpedo project can be seen next to the Merc. Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
A metal buck was made to fabricate the skin for the new rear fenders. Photo courtesy of Rob Ida Concepts.
Rob Ida working on the wooden buck. Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Photo courtesy of Rob Ida Concepts.
Jack's Mercury as it sat in October of 2014. Photo by Sondre Kvipt - Kustomrama.
Photo by Sondre Kvipt - Kustomrama.
Photo by Sondre Kvipt - Kustomrama.
Jack's Mercury at the 2016 Sacramento Autorama, where it won "The World's Most Beautiful Custom" award. Photo by Olav Kvipt - Kustomrama.
Jack's Mercury won the 2016 Kustomrama Custom Car D'elegance Award at the 3rd annual Customs by the Sea in Wildwood, New Jersey.
Photo by Sondre Kvip - Kustomrama.
Photo by Sondre Kvipt - Kustomrama.


1940 Mercury coupe restyled by Rob Ida Concepts and Ida Automotive for Jack Kiely. When Rob Ida took on the project he wasn't interested in doing another schoolbook traditional Mercury custom. Thinking out of the box, the top on Jack's Merc was chopped and converted into a 3-Window coupe. After the chop, new, longer rear fenders were made from scratch.

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