The Howard Miereanu Collection

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A photo of Howard taken at the GM Tech Center in 1960. In 2017 Howard told Sondre Kvipt of Kustomrama that the three of them were selected as stand-ins for a publicity photo showing head of design; " Chrysler's Virgil Exner, GM's Bill Mitchell and Ford's Henry Ford II. Left to right, George Angersbach as Exner, me as Mitchell and Andy Graybeal as Ford. All are Art Center grads and all were hired by GM at the same time." Photo courtesy of Howard Miereanu.
Howard believes he did this design in 1959, while he was still in Orientation Design Studio, before being placed in one of the Advanced Design Studios. "Lucky me! That was the "honey pot" of a studio to be sent to." Photo courtesy of Howard Miereanu.
A Buick design proposal that Howard made in 1959. "As far as I can remember this split-window coupe was designed while I was still in the orientation studio just before being assigned to one of the advanced design studios. It was not for any particular division, but I think the design staff at Corvette took a close look at it. I later was put into the Corvette studio, as a design team member, for a short period of time." Photo courtesy of Howard Miereanu.
An early proposal for a 1962 Buick Concept Car that Howard did. "The pop up driving lamps looked good," Howard told Kustomrama, "but were not the best idea being placed in the bumper. But as designers, we tried all sorts of outlandish things. It was set up for a smaller sports vehicle. It never went any further than a sketch."

Howard R. Miereanu is a well known graphic designer. With degrees in industrial design & graphics from the Art Center College of Design, Howard’s experience is wide-ranging; from an exterior automotive designer at General Motors (1959-1963), back to Los Angeles he joined a local furniture manufacturer as head designer and created a line of office furniture, moved on to be Senior Partner at Advertising & Sons (a boutique advertising agency in Beverly Hills), and finally to owner and founder of HRM Graphic Design (a Woodland-Hills-based graphic design studio specializing in packaging, corporate ID).[1]


Howard was born in New York City, New York in 1936. He moved to Los Angeles, California in 1947, and has been interested in cars, design-wise, as long as he can remember. While attending Alexander Hamilton High School in Los Angeles he received two summer scholarships to ArtCenter that sent him in the direction of the auto design field. After graduating from ArtCenter he landed a job at General Motors, and in 2019 he told Sondre Kvipt of Kustomrama that he was selected to be placed in an advanced design studio instead of any of the production studios at GM. "We designed many of the show cars, now called concept cars. I also was loaned out to a few production studios for a few months at a time to get "fresh blood" into their design work, Buick, Cadillac and Corvette, where the 63 split-window came from. "[1]


Howard recently relocated from Woodland Hills to San Juan Capistrano to relax in the beach area and continue working on the creation of his assemblages. Each one has a different theme and overall look. Howard also does commission pieces for individuals that are looking for just that special custom assemblage to give as a gift or dress up their home or office. He still loves auto design, and can be found at car shows such as the Pebble Beach Concourse d’ Elegance. "I’ve been attending this fantastic show for years and I’m a big fan of Ferrari. A few years ago I started a collection of digital photos of Ferrari road, competition and F1 cars, showing front and rear 3/4 view. I now have virtually photos of every Ferrari ever made. Each one is listed with the year, model and coach maker/designer." Howard has been kind enough to share some designs from his collection with Kustomrama, so we all can get a glimpse into the creative mind of the young designer.[1]


References

  1. 1.0 1.1 1.2 Howard R. Miereanu


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