Gene Winfield

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Gene receiving an award in the 1950s. Peter Hischier is standing to the left of Gene. Photo courtesy of Peter Hischier.
Gene working on the Jade Idol, the car that helped him gain national recognition as a custom car builder. Photo courtesy of Gene Winfield.
Gene punching louvers in the 1970s. Jim "Jake" Jacobs is on the right helping to hold the deck lid. Photo courtesy of the Rod & Custom Archives.
Gene next to his recreation of The Pacifica in January 2011. Photo by Sondre Kvipt - Kustomra'mag.
Signature from the Meet & Greet at the 2011 Grand National Roadster Show.
Gene Winfield's dragster in the backyard of Gene's family home on Figaro Avenue. Photo taken by Jon Enberg in the early 1950s. Photo provided by Steve Corgiat.
Leroy Kemmerer's 1956 Mercury of Castro Valley, California. Leroy's Merc, also known as The Jade Idol, was restyled by Gene Winfield of Winfield's Custom Shop. The build was started in 1958, and completed in 1959. It became an instant hit at car shows all over the US, and it was the car that helped Gene gain national recognition as a custom car builder.
The Reactor is an aluminum show-car built by Gene Winfield of Winfield's Custom Shop in 1965. Once completed, the car appeared in several television series. Gene bought the Reactor and restored it in time for the 50th Oakland Roadster Show in 1999.
A photo of Gene with his Pacifica recreation in 2011. Photo by Sondre Kvipt - Kustomrama.
In 2011 Kings of Kustoms released a 90 minute long documentary about Gene Winfield. Click here to see the trailer.
October 2 to 4, 2015, Gene attended the 2015 Autorama Montreal, chopping the top on a 1950 Chevrolet. Photo by Liz Leggett, courtesy of Driving.
Gene in front of the Chevroet he chopped at the 2015 Autorama Montreal. Photo by Liz Leggett, courtesy of Driving.

Robert Eugene Winfield of Mohave, California is a member of the Modesto Century Toppers and Glendale Sidewinders car clubs. Gene is known as "Windy" amongst friends, and is a legendary kustomizer, painter and hot rod racer born June 16, 1927 in Springfield, Missouri. 18 months old, Gene moved to Modesto, California with his family. His father Frank had been a butcher in Missouri, after moving to California frank worked as a butcher for a while, before he built himself a hamburger wagon. The wagon was an old truck chassis with plywood sides, and the business was called "Frank's Nickle Lunch". Gene's parents were later divorced, and his mother Virginia took over the lunch wagon and renamed it "Modesto Nickel Lunch". After the city closed down Ginny's lunch wagon business, she purchased a property and built a full-service sit down version of her lunch wagon. All of the Winfield children had to work at Ginny's lunch bar, and 10 years old Gene started his career as a carhop.[1]

Gene's First Car

Before Gene started to build cars, he was very into building and customizing model airplanes, and photography. Wherever Gene went, he brought his camera, taking pictures of customs on the street. If he saw an automobile that had been modified, no matter how small the modification was, he took a photo. He had the photos developed at the local drug store. It usually took more then a week before he had his photos on paper, but once he got them, he studied the photos over and over again, picking up what looked good and not. His friend Bart Bartoni had the same interest, and Gene and Bart used to exchange and discuss their photos. 15 years old, before getting his driver license, Gene bought his first car, a 1929 Ford Model A Coupe. Gene fit the car with two antennas, foxtails, and wig wag taillights before he hopped it up so he could go street racing with it. The Model A Coupe was the first car that Gene ever painted. When he got it was black, but Gene painted it dark blue instead. One day, a taxi pulled out in front of the Model A, and the coupe was wrecked. After the coupe, Gene bought himself a 1931 Ford Model A Roadster. If you wanted to be a true hot rodder in California, you had to have a roadster.[1]

The Conrad Special

While growing up, Gene's father Frank was a friend of the owner of Conrad's Auto Body in Modesto. Conrad owned a car called the Conrad Special that was built in his shop, and featured a loaded Ford flathead V-8 with 4 carburetors and stack sticking through the hood. In his younger days, Gene drove the car to Los Angeles for Conrad. Conrad wanted to sell it, and had Gene drive it to Gary Cooper and Keenan Wynn's house.[1]

Windy's Custom Shop

Gene joined the navy right after graduating from high school in 1945. The World War II was still going on, and the government had a program in which enlistees could serve the duration of the month plus six month. The war ended 6 months after Gene joined the Navy, so his career in the Navy ended after a year. Back in Modesto Gene wanted to start customize cars instead of just taking pictures of them, so he began working on cars in a little chicken house behind his mothers house at 1309 Figaro Avenue. The "shop" was about 20 feet by 35 feet, and had a dirt floor. One of the first cars that Gene modified in the shop was his brother Frank Winfield's 1941 Plymouth. Gene chopped the top and windshield 3 inches, before he sent it to Hall Upholstery for a Carson style top. Working on his own and on his brothers car in the chicken coop, he started to get calls from friends wanting him to work on their cars. In the beginning Gene was just doing simple modifications such as lowering suspension and shaving emblems. As business were picking up Gene also started doing more work like changing grilles, modifying headlight and taillights, and eventually chopping tops. One of the first cars Gene did extensive custom body work on was Alvin Serpa's 1946 Ford Convertible. Before Gene moved out of the old chicken coop he had expanded the shop three times, added a spray booth, and hired some employees.[1]

The Modesto Century Toppers

In 1946 Gene Winfield, got together with some local hot rodders and formed the Modesto Century Toppers Auto Club. Gene was voted president of the Modesto Century Toppers at the first club meeting.[1]

Hot Rods and Racing

With Windy's Custom Shop up and running, Gene wanted to finally build himself a real hot rod. He sold his 1931 Ford Model A Roadster around 1948, and bought himself a 1927 Ford Model T Roadster instead. Hot Rod Magazine had just hit the stands, and as a dealer Gene got 6 copies to sell each month. Using the magazine as a reference Gene built his first complete hot rod based on ideas from the cars he saw in Hot Rod Magazine. After completing the build, Gene entered it at the first National Roadster Show in Oakland. At the show, Gene met Harry Westergard. As a young student of auto-body customizing, Harry Westergard and Dick Bertolucci were the customizers and hot rodders that inspired Gene most.[1]

Around 1949 Gene started racing in sanctioned events at the dry lakes. He had converted his 1927 Ford Model T Roadster into a lakes car. May 7, 1949 he towed the car to El Mirage to see how fast it would run. Before the meet Gene had brought his roadster to Alex Xydias' So-Cal Speed Shop in Burbank and talked to Doane Spencer about setting up the car. At El Mirage, Gene clocked his roadster at 112.35 mph on his first run. He got back in line, and on his second run he went 121.45 mph. On July 16, 1949 Gene ran under the name Don L. Breidenbach. Don was a member of Alex Xydias' Sidewinders club, and as he didn't show up for the meet, Gene ran under Don's name so the Sidewinders could earn club points. Gene turned 124.3 mph that weekend. While running his shop, and racing his roadster Gene began to collect parts for another car. He wanted to try something new, and decided to build a 1927 Ford Model T Coupe known as The Thing. Everybody was racing roadsters, so Gene wanted to be different. Once completed, The Thing was clocked at 135 mph at Bonneville.[1]

In addition to illegal drag racing, and dry lakes racing, Gene was also very active competing in jalopies at local tracks, holding a NASCAR license from 1951 to 1953. His first jalopy racer was a 1934 Ford Coupe. After that he had two 1937 Ford sedans, two 1937 Ford coupes, and two 1939 Mercury coupes. He would usually buy an old car for $25, gut it out, fabricate a roll bar, and install a single seat and seatbelt. Power was usually provided by a stock Ford Flathead with shaved heads, increased float level and jet size in the carburetor, and an advanced timing.[1]

The Tokyo Years

In late 1949, Gene closed his shop, and reported to the U.S Army. He was stationed at Fort Ord near Monterey, California, about two hours from Modesto. While on leave Gene would go to Modesto in order to work on and race his roadster. In late 1950, the army shipped Gene to Japan as a trained cook, but when he arrived, he was placed in charge of the battalion hobby shop instead. After arriving, Gene ordered all of the necessary items to open a hobby shop for his battalion. At night he would teach classes in leatherwork, model airplane building, and copper tooling. He also included a photo lab, so he could learn how to process film. While putting the hobby shop together, Gene and three other GI's came together and rented a small shop in the city where they started building cars. After opening the shop, they hired a Japanese metal man. Not able to pronounce his name, the only called him "Hammer Happy". Hammer Happy earned $6 a day working for Gene and the other GI's. In the shop, they built 4 cars. The first was a little sports car with a Crosley engine. The second was a full-size sports car based on a 1939 Ford convertible with a loaded flathead and stepped frame, front and rear. The third car was a half-chopped and half-sectioned 1941 Ford coupe that they installed 1946 Ford] fenders on. Gene raced the 1941 Ford in the first stock car event ever held in Japan. The fourth car they built in Japan was a 1941 Ford convertible that they hand formed new front fenders, hood, and a grille for out of sheet metal. Working with the young Japanese craftsman, Gene learned how to do fine hammer-welding, sheet metal shaping and metal-finishing. Prior to that Gene was welding up panels before he leaded the joints with a lot of lead. In late 1951 Gene returned from Japan, and went back to work in the old chicken coop. Business was a little slow in the beginning, but eventually friends found out that Gene was back, and work started filling up. When Gene reopened his shop, he decided to change it's name from Windy's Custom Shop to Winfield's Custom Shop. Back in business Gene decided to focus on his business, and wasted no time getting back into racing.[1]

Gene's First Custom

After returning from Japan in late 1951, Gene decided to focus more on his shop, and less on racing. As a part of this, he felt that he had to build a custom car for himself that could represent his shop and what he did for a living. He ended up buying Peter Hischier's 1950 Mercury that he had previously nosed and decked for Peter. Peter worked out in Gene's shop on Saturdays, and instead of getting paid, Peter traded his labor for shop labor. Gene began immediately to turn the car into a mild custom, by frenching the headlights and installing a custom floating grille bar.[1]

The End of Gene's Racing Days

In 1953 Gene got married, and he quit racing altogether.[1]

The Winfield Fade

In 1957 Gene Winfield came up with his famous faded, blended candy paint job technique. The technique was discovered after he tried to blend two candy colors together. The faded paint job is a trademark of Gene Winfield, and he has been traveling all over the world laying his famous paint jobs.

The Jade Idol

In 1958 Gene Winfield built the Jade Idol, the car that helped Gene gain national recognition. The Jade Idol was based on a 1956 Mercury, and took Gene two years to build.

Magazine Work

Gene took magazines for several magazines in the 1960s, including Custom Rodder.[2]


In 1962 Gene was hired by AMT as a style designer for model kits. Gene worked on a consultant basis until 1966 when he was hired full time to run their new Speed and Custom Division Shop. In the Speed and Custom Division Shop Gene built full scale cars for AMT which would be used as promotional vehicles.

Working for AMT, Gene made connections with Hollywood and started making cars for movies and television series. Among the lengthy list of creations are the Maxwell Smart car from "Get Smart," The Reactor, built for the "Bewitched" TV series, and even the shuttlecraft for "Galileo 7" (the Enterprise's scout ship) from the "Star Trek" series.

In 1970 Gene Winfield decided to open his own shop in North Hollywood, to be close to the movie industry. Gene called his new shop Winfield's Special Projects. Winfield creations have also found their way into more than 20 Hollywood films, including "Bladerunner," for which he built 25 vehicles, "Robocop" and "The Last Starfighter." He also created the flying version of the Delorean time traveler for "Back to the Future."

After connecting with Hollywood and the movie industry, Gene also started to work with advertising related vehicles. Manufacturers Hanover Trust Co. wanted to convey the point that they could finance any car. So, Winfield built the "anycar" ... out of 30 different cars. For Chevrolet, he cut a car in half lengthwise and made both pieces independently driveable. For Sunoco, Winfield froze a car in giant block of ice only for it to be chipped out and started. The list goes on.

In 1974 Gene closed his shop in North Hollywood, and began working for Traditional Coach Works in Chatsworth. In 1977 Gene quit working for Traditional Coach Works, and he opened a small shop in Van Nuys. In his new shop, Gene continued building late model customs. By 1979 Gene had moved his shop to Canoga Park.

Today Gene is running his business out of a shop in Mojave, California. He has been inducted into Darryl Starbird's Custom Car and Hot Rod Hall of Fame, and was honoerd as "Builder of the Year" at the 2008 Detroit Autorama.

Kings of Kustoms

In 2011, Kings of Kustoms released a 90 minute long documentary on Gene Winfield. Kings of Kustoms - Gene Winfield was the first episode in a planned series of DVD's documenting the visionaries that created the uniquely art form of customizing. The first episode featured an in-depth look at the life, cars, and history of Gene Winfield. Through the documentary we get to know the real Gene Winfield as we follow him race through the El Mirage dry lake at 200 miles per hour, build hot rods, custom, show and movie cars, paint his signature fade paint jobs, charm girls and dream about his next creation. Click here to see the trailer.

Gene Winfield's Personal Rides

Gene Winfield's 1927 Ford Model T Roadster
Gene Winfield's 1927 Ford Model T Coupe - The Thing
Gene Winfield's 1929 Ford Model A Coupe
Gene Winfield's 1931 Ford Model A Roadster
Gene Winfield's 1932 Ford Roadster
Gene Winfield's 1933 Ford Truck
Gene Winfield's 1935 Ford Truck
Peter Hischier's 1950 Mercury
Gene Winfield's 1950 Mercury - The Solar Scene
Gene Winfield's 1956 Mercury
Gene Winfield's 1958 Chevrolet Impala
Gene Winfield's 1961 Cadillac
The Reactor
The Strip Star

Cars Restyled by Gene Winfield

Click here to see cars restyled by Gene Winfield at Winfield's Custom Shop

Additional Information

Gene Winfield Master Car Builder Video Interview On E-Rider



The Legendary Custom Cars And Hot Rods of Gene Winfield by David Grant
Classic Customs and Lead Sleds by Bo Bertilsson

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