Fadeaway fenders was a popular kustom treatment in the 1940s. George Barris meant that giving a car fadeaway fenders sat it apart and stamped it as a kustom. It gave the car a new look with a smooth, rounded bodyline. Both Sam and George Barris liked fadeaway fenders, and the fadeaway fender became one of their trademarks. The Ayalas were also into fadeaway fenders in the forties. One of the first know fadeaway fendered custom cars is Butler Rugard's 1940 Mercury. The car was restyled by Harry Westergard in 1940. Harry did also fabricate the fadeaway fenders. Where Butler and Harry got the idea of fadeaway fenders from are unknown. The first production cars to feature fadeaway fenders were the 1942 Buick Roadmasters and Supers. One year earlier, in 1941, the 1941 Chrysler Newport Concept Car was shown to the public. The Newport was fitted with fadeaway fenders.
Summers Fender Extension
In 1946 Jimmy Summers started offering fadeaway fender kits for 1942-1948 Chevrolets, Pontiacs and junior Buicks. Spencer Murray bought a set from Jimmy to put on his 1946 Chevrolet fastback, and he remembers that Jimmy had dies made to stamp the parts and a sheet metal shop to do the stamping. In 1948, Jimmy ran ads for his "Summer Fender Extensions" in Hot Rod Magazine. At the time Jimmy had a shop at 7919 Melrose Avenue in Los Angeles. According to the ads he ran, the fender panels served to enhance the body lines and inexpensively repair damaged or rusted doors and bodies. Fender extensions for Chevrolets, 1942 through 1948, were made in two types. "Type A" fit Aero Sedans, and "Type B" fit Convertibles, Coupes and Tudor Sedans. A complete primered set came with brackets, nuts, bolts, patterns and instructions for installation. The list price was $69.50.
Custom Cars Featuring Fadeaway Fenders
Bruce Brown's 1936 Ford
Richard Meade's 1938 Buick Convertible
Art Lehner's 1939 Ford
C. E. Johnson's 1939 Ford
Bob Creasman's 1940 Ford Coupe
Butler Rugard's 1940 Mercury
Gil Ayala's 1940 Mercury
Lawrence Garrison's 1940 Mercury Convertible
George Barris' 1941 Buick
Var Martin's 1941 Buick
Al Lauer's 1941 Cadillac Convertible
Frank Monteleone's 1941 Ford
Jack Stewart's 1941 Ford
Joe Urritta's 1941 Ford
John Vara's 1941 Ford Convertible
Charles Kemp's 1941 Plymouth Convertible
Hank Griffith's 1942 Ford
Bill DeCarr's 1941 Mercury
Ben Mario's 1947 Buick
Butler Rugard's 1947 Chevrolet
Raymond Jones' 1947 Studebaker Convertible
Louie Bettancourt's 1949 Mercury
Sam Barris' 1949 Mercury
Buddy Alcorn's 1950 Mercury
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